Keyword Marketing Research

Many businesses jump on the internet, put up a website, and expect to sell a lot of their services or products. Many do so without doing keyword marketing research ahead of time. Keywords are the words that people type into search engines to find things. In order to increase your chances of people actually finding your website, you need to use specific keywords on each page of your website. You'll want to use the words that people are searching for and target specific pages on your website to specific keywords.

Since it may take awhile to get your website listed on the top pages of the search engines, many businesses purchase Google Adwords in order to get first page listings along the side of the organic listings on Google. This is a fast way to get your business in front of potential customers. It is a form of advertising in which you pay for each click to your website from your ad posted on Google or through Google on other websites.

However, without careful keyword marketing research, you can lose a lot of money from getting clicks from untargeted site visitors. Keyword research helps you narrow down the field to find keywords that do not cost too much but have decent numbers of searches going on for them.

Using Keyword Research tools will help you choose the best keywords to target. There is a good Free Keyword Research Tool that lets you spy on other Adword advertisers who offer similar products or services to yours. You can use it to see which keywords they are using and which ones are getting them clicks. This will save you time and money so that you don't waste ad dollars on keywords that are not producing results.

Click this website to watch a video that shows you how this works. I have started using this keyword tool and find it to be very useful.

If you want to learn more about how to use keywords and Adwords, visit the "Adwords Systems Exposed" website and sign up for free information.

Circuit City Applies for Bankruptcy

Retailers which are struggling to make sales in this faltering economy have a lot to be concerned about. Consumers have cut back on buying due to too much debt, job instability, losing money in the stock market, and uncertainty about what state their finances will be in. The result is that some retailers are having difficulty staying in business.

Circuit City, the nation’s second-largest electronics chain, has filed for Chapter 11 bankruptcy protection. However, they have obtained enough credit to continue to operate through the Christmas season. With credit, they can purchase enough products to sell through the busiest buying season of the year, in hopes that they can get their business back on its feet. Chapter 11 bankruptcy allows a business to hold off on paying its creditors as it reorganizes and forms a plan to pay them.

Perhaps falling gas prices will encourage shoppers to get out and spend some money at Circuit City and other businesses. A good holiday shopping season would do a lot to spur on the economy!

Retailers which want to attract customers may have to offer incentives to beat out the competition. Incentives can be sale prices, discounts for credit card holders, or special gifts, such as free gas certificates. Competition for consumer dollars is fierce, so businesses like Circuit City will have to go the extra mile to make sales. Hopefully Circuit City and other struggling retailers will pull through and will be able to stay in business!

Using Sales Letters to Increase Sales

Quick trivia question for you...

What sales tool has been around for over 75+ years and has been responsible for billions of dollars in sales?

Here's a hint...

It was originally used in offline direct response marketing but now is also being widely used online?

Have you guessed it yet?

It's called a...
.
.
.

Salesletter!

A well written salesletter can be one of the most powerful weapons in any marketer's arsenal.

However, did you catch the key word in that last sentence?

Not just any salesletter but a "well written" salesletter.

Those two words are the reason top copywriters earn between $10,000 - $50,000 for every salesletter they write.

Unfortunately, most of us aren't in a position to pay that kind of money... especially for every one of our projects.

But when you are writing it yourself, where do you even begin?

That's the same question so many marketers have faced... especially when starring at that blank white page or blank screen!

Fortunately, I've found one tool that will really help you get started.

The great thing about this tool is it eliminates a lot of the guesswork of what is needed in a powerful salesletter.

It walks you through every step and makes writing super easy.

Who would have thought... writing made easy!

Now this next sentence may sound like an exaggeration but I assure it's not...

This software is so simple, you just basically fill in a few blanks, press the button that says "Generate Sales Letter" and it automatically creates and formats everything for you.

Yup, it even formats the whole thing for you so if you are selling the product online, the web page is already created for you!

It's called Salesletter Generator Software

There are a lot of other powerful features and I recommend you take a closer look.

The bottom line is this...

There is an enormous amount of evidence that clearly shows well written salesletters work.

So why wouldn't you want to give your products the best chance of selling?

Sounds silly doesn't it?

Unfortunately most marketers continue to sit idle in front of their blank computer screens "hoping" that their powerful copy will just come to them.

Save yourself the hassle and do it the easy way!

Happy Selling!

Karen

P.S I forgot to mention that this tool also comes with 7 Audio Training sessions that guide you through how to write powerful copy.

All the details can be found here:Salesletter Generator Software

Making Sales With Internet Marketing

Many businesses are turning to the internet in order to increase sales. Having the right resources and information is important if you want to increase sales using the internet. The following video explains a way you can get the hottest information on how to succeed with internet marketing.

Using Freebies to Build a Customer List

Giving away freebies is a great way to build a list of potential customers. By offering freebies such as free samples of your products, free guides for using products that you sell, free software, a free newsletter, free bonuses for buyers, free trials of your services, coupons, etc., you will generate interest in your business and products or services.

The key is to gather contact information from those who want to take you up on your free offer. Get the names and email addresses or mailing addresses, and possibly the phone numbers, of those who request your free item. That way you can send follow-up messages to them, giving them more info on your products and services, offering special discounts, etc. When they hear from you several times, they will become familiar with you and become more comfortable about purchasing from you.

If you don't overdo it by deluging them with contacts, they will feel that they know you and that you are a person they can trust. This does not mean that you should send them a bunch of unrelated offers. Your freebie should have something to do with a product or set of products that you are selling, and your follow-ups should appeal to potential customers who have shown that they are interested in what you are selling. For instance, if you are giving away samples of an additive to increase gas mileage, you would not send follow-up messages concerning wedding favors. Your follow-ups should have something to do with products or services that would relate to customers who have expressed interest in their vehicles.

A great place to publicize your freebies is a website called Freebie Force. Thousands of people are members of this website service which publicizes categories and lists of free stuff. These folks check the website regularly to request things that businesses are offering for free.

For more information on giving away and getting free stuff, visit the How To Get Free Stuff Squidoo Lens.

A Hint From a Great Salesperson

Several years ago I came across a paperback book by a car salesman. I don't recall the name of the book or author, but I remember thinking that the book almost made me want to be a car salesperson. However the limitations of needing to work nights and weekends would not work for me as a mother with kids at home, and I never pursued that career.

I remember one important thing that this salesman always did - and it resulted in a lot of repeat business as well as new business for him. When potential customers came to look at cars, he would ask a lot about their lives, such as how many kids they had, what kind of car would suit their lifestyle best, what kind of job they had, etc. He showed a real interest in them as people, and that led to making sales.

But he didn't leave it at that. When he sold a car, he'd fill out a card with the name and address and phone number of his customer. He'd get the names of the family members and birthdays and anniversaries. He'd note any personal info that he had obtained. He sent a thank-you note soon after the sale and would include something in the note that let the customer know that he remembered something about him. He then sent them and their family members cards for birthdays, anniversaries and holidays. Other times he'd drop them a note and let them know when there would be a sale that might interest them. He'd ask them to send their friends in.

What he did was to build personal relationships with his customers. He knew when one of their kids was old enough to get a car or when they might be due to trade in a car for a newer model. So he'd send them a note or give them a call. By showing continued interest in them, they felt that he was "their" car salesperson. They would automatically think of him when they or anyone they knew needed a car.

Yes, it was a lot of work to keep up with his customers like that, but it paid off! He sold a lot of cars to former customers, their family members, and their friends.

This is something for us to think about. How can we show our customers that we look at them as real people and value them? Perhaps collecting their email addresses and sending them occasional messages that are not purely advertisements would help. But there is certainly even more value in sending your customer a birthday card or hand written note! Once you get a customer, you want to keep her for life!

Making Sure Your Employees Aren't Driving Customers Away

If you own a business, one of your big concerns may be the perceptions that your employees give your customers or potential customers. If customers are waited on politely and quickly, they will have a good experience in your place of business. But if your salespersons ignore them, are rude, or do not communicate the right information to them, people visiting your business may never return again.

Since you can't be observing and listening in on every interaction between your salespersons and customers, you might need to do spot checks using mystery shoppers. If you aren't sure how or why to use mystery shoppers, read the article, "Mystery Shopping Improves Bottom Line for Business." This will give you insight into how getting regular reports from secret shoppers will make you aware of improvements, corrections, and retraining that are periodically needed so that you will not only bring in customers, but will retain them. Customers who are pleased with their experience in your place of business will spend more money and may even refer their friends to spend money. And that means that you'll be accomplishing your goal to make more sales!

Happy Selling!
Karen