Using Freebies to Build a Customer List

Giving away freebies is a great way to build a list of potential customers. By offering freebies such as free samples of your products, free guides for using products that you sell, free software, a free newsletter, free bonuses for buyers, free trials of your services, coupons, etc., you will generate interest in your business and products or services.

The key is to gather contact information from those who want to take you up on your free offer. Get the names and email addresses or mailing addresses, and possibly the phone numbers, of those who request your free item. That way you can send follow-up messages to them, giving them more info on your products and services, offering special discounts, etc. When they hear from you several times, they will become familiar with you and become more comfortable about purchasing from you.

If you don't overdo it by deluging them with contacts, they will feel that they know you and that you are a person they can trust. This does not mean that you should send them a bunch of unrelated offers. Your freebie should have something to do with a product or set of products that you are selling, and your follow-ups should appeal to potential customers who have shown that they are interested in what you are selling. For instance, if you are giving away samples of an additive to increase gas mileage, you would not send follow-up messages concerning wedding favors. Your follow-ups should have something to do with products or services that would relate to customers who have expressed interest in their vehicles.

A great place to publicize your freebies is a website called Freebie Force. Thousands of people are members of this website service which publicizes categories and lists of free stuff. These folks check the website regularly to request things that businesses are offering for free.

For more information on giving away and getting free stuff, visit the How To Get Free Stuff Squidoo Lens.